Search Engine Optimization

Search Engine Optimization (or SEO) is a series of techniques used to improve the ranking of your website listing in search engines like Google, Yahoo and MSN. Recent surveys show that more than 85% of Internet users use search engines to find services, products and information. Unless your site appears prominently on the search engines, potential customers will go elsewhere.
Getting higher rankings in the search engines is not an accident. We employ basic and advanced techniques that work for every client.
One of the most important techniques is the selection and placement of keywords. Keywords are one of the tools that describe your site to the search engines. Since search engines review sites primarily by their text content, site rankings are affected by the keywords you choose. Adding keyword captions to pictures and other media like Flash will optimize graphic content.

Offsite Optimization

There are basic SEO strategies that can be employed. For example, not all sites have identical goals for search optimization. Some sites seek to boost traffic volumes. Such an optimization strategy works for sites that have broad interests such as news sites that use an advertising revenue model. However, an overly broad approach to SEO may hinder your marketing strategy by generating large volumes of low-quality inquiries. Depending on the type of business you own, these types of inquiries cost money to process, yet result in few revenues. In contrast, an e-commerce site should be optimized for large numbers of keywords that indicate a readiness to buy. This practice generates better quality sales leads and creates opportunities for purchases.

Onsite Optimization

This section includes:

Keyword Research.
Web pages Title Tag (created or edited) - different title for each page
Meta Description (created or edited) - different title for each page
Meta Keywords (created or edited) - different title for each page
Meta Robots(if needed)
Sitemap Creation and Submission to all Search Engines, and extra pinging to top pinging sources.
Broken Link Checking
Keyword Density Check of each major section on the page(if needed or on request)

Whether customers operate in very competitive markets or specific niches, we implement SEO techniques and strategies that work to increase your site’s visibility.